This article examines the impact of media governance on culture and marriage customs. Given the significant role of mass media in shaping culture and social norms, this research attempts to analyze the influence of media on marriage patterns, ceremonies, and related customs. Using a descriptive-analytical method, it investigates the effects of media on mate selection patterns, expectations from marriage, and associated rituals.

The findings indicate that media have altered the standards of attractiveness and priorities in spouse selection, whereby physical and material characteristics have gained increased attention. Rising emotional expectations from marriage, extreme idealism, and inaccurate comparisons in life influenced by media have reduced couples' tolerance for relationship challenges. On the other hand, marriage ceremonies and rituals have also shifted toward extravagance and a transformation of religious-traditional values under media influence. These changes have led to a transformation in the culture and customs of marriage.

This research demonstrates that media, as a powerful factor, play a significant role in shaping attitudes and behaviors related to marriage in contemporary societies.